Thursday, May 9, 2013

"Do Us a Flavor" 2

I have chosen. I voted on Facebook and FB welcomed me to "Team Chicken & Waffles". I'm not sure if I mentioned this in my last post about Lay's but the Sriracha chips really, really disappointed me. But when I tried the Chicken & Waffles Lay's, I was relieved and pleasantly surprised because I didn't have high hopes for this one since Sriracha was such a downer.
This whole "voting" process for which flavor to keep kind of bothers me though. Because I've looked for all three flavors in multiple gas stations in PA - I still haven't seen Cheesy Garlic Bread and I've only seen Chicken & Waffles ONCE. How are we supposed to vote for our favorite if we don't even get to try them all?! I feel like Lay's should really work on making all three flavors available at the same location, so people can actually make a fair decision.

A&F - Exclusively for The Fit?

When I got on Facebook yesterday, I saw that this was posted by many of my FB friends. Most of them were saying that they can't believe Jeffries would say something so harsh and ignorant, while a couple expressed something along the lines of "instead of running your mouth about this, go run outside and lose that weight".
While I don't agree with that person on my feed, I don't think what the CEO of Abercrombie & Fitch said is that big of a deal. A&F has ALWAYS targeted thinner kids, only making sizes for girls in XS - XL. It was just never declared so harshly that A&F actually only wants fit people to represent their brand. Also, this is just more publicity for A&F. Maybe not necessarily good publicity, but it's still getting their name out there.

Sunday, March 24, 2013

"Do Us A Flavor"

About half a year ago, I saw on my Facebook newsfeed that a friend had used an app to create his own flavor of Lay's potato chips. Intrigued, I clicked into the app and eventually created my own flavor, "Pastafari". It was stated that at the end, the three flavors most voted on would be produced. And after people have gotten around to trying the three flavors, consumers would then vote again to determine the best out of the final three.
I found out a couple of months ago that the best three had been voted on: Chicken & Waffles, Cheesy Garlic Bread, and Sriracha. As soon as I found out, I was ecstatic about the Sriracha flavor because I am a huge fan of the Sriracha sauce - a spicy chili sauce originated in Thailand, which I use almost on a daily basis to add flavor to my meals. I have been using Sriracha since I was in 8th grade and it is as essential to my meals as salt and pepper are to most Americans. I know what it looks and tastes like and I would recognize it anywhere - I know what I'm talking about when it comes to my Sriracha, alright. Which is why I was so disappointed in Lay's Sriracha chips, because they hardly tasted like the Sriracha sauce. They weren't nearly as spicy as I thought they'd be, and they actually tasted a little more like ketchup than a hot chili sauce. I couldn't even finish the bag because I had almost developed a taste aversion by the time I finally made myself stop. I wanted to see if I'd like it if I ate more of it, because I was having a hard time believing that the Sriracha chips I had long anticipated and FINALLY FOUND (I had been seeing commercials for them for a couple of months before I finally saw them at a gas station this weekend) were such a letdown. But it turned out no matter how much I ate, it was still bad to me.
I really thought that Sriracha was going to be my favorite, and my second favorite would've been Chicken & Waffles. I really like chicken & waffles asa meal, but now I don't even know if I still want to try Lay's Chicken & Waffles. And as for Cheesy Garlic Bread, I didn't have the least bit of interest in that flavor in the beginning, although now I'm starting to wonder if that one will actually end up being my favorite.

Wednesday, February 20, 2013

Brand Familiarity


  • Brand rejection
    I actually don't think I have a brand that I refuse to use due to their image...
  • Brand nonrecognition
    The kind of paper towels and toilet paper we have in the house - I have no idea what brand any of them are. I don't know if we always use the same ones or if my mom just buys what's on sale. 
  • Brand recognition
    My boyfriend's one sweatshirt that he let me borrow before we started dating - 5 years ago - I still remember what brand it is and what their logo looks like. (Ride)
  • Brand preference
    Whenever I'm craving some Mexican food, I have a few options to choose from: Roburrito's, MexItaly, and Chipotle. Normally I'll go to Roburrito's because it's the closest and I love their chicken quesadilla and all their homemade hot sauces.
  • Brand insistence
    BEN AND JERRY'S. As soon as I read about "brand insistence" in the textbook I thought about my search for a Ben & Jerry's limited edition ice cream at Walmart last night. I was looking for their limited edition Cannoli ice cream because I had already tried at Target, Rutters, and Sheetz with no luck. I did not find it at Walmart either and am still looking.

Wednesday, February 13, 2013

Birds of a Feather...?

"American Airlines, a storied but struggling carrier that sought bankruptcy protection 15 months ago, has agreed to merge with US Airways, creating what will be the largest carrier in the world..."

I am not a frequent traveler, but I do travel more often than most people my age as I have family in Canada and China, so this article caught my attention. I am not thrilled about the merge of the two airlines, because I feel now ticket prices won't be as competitive, since there will be less competition. Also, travelers won't have as many options. But, I am curious to see what "the largest carrier in the world" will have to offer. 


Here is the article:
American, US Airways vote to merge

Wednesday, February 6, 2013

Braaainnns

I have been playing the zombies mode on Call of Duty: World At War since Carlee introduced me to it. I decided to check it out because Carlee was spending so much time playing CoD back then that I couldn't help but wonder just exactly why it was so addicting. She's not the only one who's addicted anymore.
In zombies game mode on Call of Duty, you play as a human who has to defend themselves against hoards of oncoming zombies. The objectives were simple: shoot the zombies, rebuild the barriers to keep them out, and stay alive for as long as you can. Or at least, that was the case in the first map, "Nacht der Untoten".
The first map became popular over the years with Call of Duty players, because CoD came out with 13 more maps for zombies mode. I remember anxiously anticipating the release of every single one, and I actually ended up purchasing 11 of them.
Over the course of all 14 maps, the producers gradually added more elements to each one. In the second downloadable map pack, "Verruct", players could get "perks" and bonuses in the game to help them stay alive longer, or make them less prone to zombie attacks. In the third one, "Shi No Numa", producers added various traps that players could use to take out the zombies. And in "Der Riese", the final zombies map on World At War, players actually have access to a weapon upgrade machine called "Pack-A-Punch".
I've been with this game from the beginning, when all the player had was two weapons and some grenades, to now, where the player can hop on a bus and run over zombies. In the latest one, players actually have to collect "parts" to build certain weapons. And to be honest, even though I have 11 maps, I still often find myself going back and playing the first ones or older ones. I feel like the game started to get too complicated probably around map 8 or 9. In the latest one, players actually have to collect "parts" to build certain weapons. I think I am going to hold off on getting the latest zombie maps. Before the newest map, it was never a hard decision whenever a new map dropped whether to get it or not because I always would. I feel like the producers' efforts to perfect the game actually decreased my interest in the game.

Thursday, January 31, 2013

Marketing in The Lorax

A couple of weeks ago, I noticed that The Lorax had recently been added to Netflix. I remembered reading the book by Dr. Seuss when I was in elementary school. And since I never saw it in theaters, I figured why not check it out.
After the movie, my boyfriend Blaine commented that he thought the original Lorax movie was much better than what we had just watched. Prior to that, it never even occurred to me that there'd be an original, so I had to check it out for myself. And after watching Dr. Seuss' The Lorax (1972), I have to admit... Blaine is so right.
I couldn't believe how many different aspects and elements of marketing were present in the movie. I actually found it really neat watching the movie and being able to relate it to things I've learned in class. (To be honest, I felt like the whole movie basically revolved around marketing!)
So to list a few examples:
The thneed is a smart product because it aims to satisfy the consumer's economic needs - it is versatile and useful. As the Once-ler attempts to market to the Lorax: "This thing is most useful / This thing is a thneed / A fine something / That ALL people need"
At 5:36, the Once-ler puts up a sign that says "LAST CHANCE TO BUY THNEEDS FOR 100 MILES", and displays a thneed right next to it. I thought to myself ha, that's not going to work. However, the sign proved to be an extremely effective cue. A random car that drove by and saw the sign turned back around and purchased the thneed, despite not knowing what it was or does and regardless of price.
At this point, it was obvious that the Lorax did not agree with the Once-ler's doings. But the Once-ler had already put his personal needs first and omitted his social needs.
He has also completely abandoned his social responsibility. While the Once-ler was successfully establishing his business and making tons of money, things were happening for other residents too. Their environment was getting polluted, their truffula trees were disappearing day by day etc. But with his selective exposure, the Once-ler has only been taking in the good.