Brand Familiarity

• Brand rejection
  I actually don't think I have a brand that I refuse to use due to their image...
• Brand nonrecognition
  The kind of paper towels and toilet paper we have in the house - I have no idea what brand any of them are. I don't know if we always use the same ones or if my mom just buys what's on sale. 
• Brand recognition
  My boyfriend's one sweatshirt that he let me borrow before we started dating - 5 years ago - I still remember what brand it is and what their logo looks like. (Ride)
• Brand preference
  Whenever I'm craving some Mexican food, I have a few options to choose from: Roburrito's, MexItaly, and Chipotle. Normally I'll go to Roburrito's because it's the closest and I love their chicken quesadilla and all their homemade hot sauces.
• Brand insistence
  BEN AND JERRY'S. As soon as I read about "brand insistence" in the textbook I thought about my search for a Ben & Jerry's limited edition ice cream at Walmart last night. I was looking for their limited edition Cannoli ice cream because I had already tried at Target, Rutters, and Sheetz with no luck. I did not find it at Walmart either and am still looking.