Wednesday, February 20, 2013

Brand Familiarity


  • Brand rejection
    I actually don't think I have a brand that I refuse to use due to their image...
  • Brand nonrecognition
    The kind of paper towels and toilet paper we have in the house - I have no idea what brand any of them are. I don't know if we always use the same ones or if my mom just buys what's on sale. 
  • Brand recognition
    My boyfriend's one sweatshirt that he let me borrow before we started dating - 5 years ago - I still remember what brand it is and what their logo looks like. (Ride)
  • Brand preference
    Whenever I'm craving some Mexican food, I have a few options to choose from: Roburrito's, MexItaly, and Chipotle. Normally I'll go to Roburrito's because it's the closest and I love their chicken quesadilla and all their homemade hot sauces.
  • Brand insistence
    BEN AND JERRY'S. As soon as I read about "brand insistence" in the textbook I thought about my search for a Ben & Jerry's limited edition ice cream at Walmart last night. I was looking for their limited edition Cannoli ice cream because I had already tried at Target, Rutters, and Sheetz with no luck. I did not find it at Walmart either and am still looking.

Wednesday, February 13, 2013

Birds of a Feather...?

"American Airlines, a storied but struggling carrier that sought bankruptcy protection 15 months ago, has agreed to merge with US Airways, creating what will be the largest carrier in the world..."

I am not a frequent traveler, but I do travel more often than most people my age as I have family in Canada and China, so this article caught my attention. I am not thrilled about the merge of the two airlines, because I feel now ticket prices won't be as competitive, since there will be less competition. Also, travelers won't have as many options. But, I am curious to see what "the largest carrier in the world" will have to offer. 


Here is the article:
American, US Airways vote to merge

Wednesday, February 6, 2013

Braaainnns

I have been playing the zombies mode on Call of Duty: World At War since Carlee introduced me to it. I decided to check it out because Carlee was spending so much time playing CoD back then that I couldn't help but wonder just exactly why it was so addicting. She's not the only one who's addicted anymore.
In zombies game mode on Call of Duty, you play as a human who has to defend themselves against hoards of oncoming zombies. The objectives were simple: shoot the zombies, rebuild the barriers to keep them out, and stay alive for as long as you can. Or at least, that was the case in the first map, "Nacht der Untoten".
The first map became popular over the years with Call of Duty players, because CoD came out with 13 more maps for zombies mode. I remember anxiously anticipating the release of every single one, and I actually ended up purchasing 11 of them.
Over the course of all 14 maps, the producers gradually added more elements to each one. In the second downloadable map pack, "Verruct", players could get "perks" and bonuses in the game to help them stay alive longer, or make them less prone to zombie attacks. In the third one, "Shi No Numa", producers added various traps that players could use to take out the zombies. And in "Der Riese", the final zombies map on World At War, players actually have access to a weapon upgrade machine called "Pack-A-Punch".
I've been with this game from the beginning, when all the player had was two weapons and some grenades, to now, where the player can hop on a bus and run over zombies. In the latest one, players actually have to collect "parts" to build certain weapons. And to be honest, even though I have 11 maps, I still often find myself going back and playing the first ones or older ones. I feel like the game started to get too complicated probably around map 8 or 9. In the latest one, players actually have to collect "parts" to build certain weapons. I think I am going to hold off on getting the latest zombie maps. Before the newest map, it was never a hard decision whenever a new map dropped whether to get it or not because I always would. I feel like the producers' efforts to perfect the game actually decreased my interest in the game.